August 29 2017
Long Tail Keywords – is it a bane or boon?
Looking for long –tail keywords with low search volume may look as wastage of time and effort. But the truth is that the absence of long tail SEO strategy will hurt you.
What do you mean by Long Tail Keywords?
These are highly specialized keywords or phrases that help the user’s purpose. They have low competition & search volume with a typically high conversion rate. These keywords describe the desired product and revert with higher precision.
Importance of Long Tail Keywords
There are several benefits of long tail keywords. The main benefits of long tail SEO:
Finding Long tail Keywords
Finding long tail keywords is an easy task. You can create a generous list within a short time. You need to rank them according to your content and the relativity to your brand. These are a few ways by which you can build a database of potential long tails:
Manually searching and feeding of potential keywords may be a difficult and unfeasible affair. However there are several software which makes the job much easier for you. As a reminder, we would like to caution you not to use Google Adwords.
Building content around long tail keywords
Gather around a list of long tail keywords that can optimize your page. The common thought process will guide you towards creating a separate page for each long tail keyword. If you can do it, nothing like it. However it may not be feasible all the time. You may segregate and make a list of potential long tail keyword and match it to their intent.
In this article we have fairly shared the idea of capturing long tail keywords and to use them advantageously. However they are as good as your content only. You may be producing your content and optimizing your pages to inculcate your long tail. Please don’t forget to measure your traffic and rankings. This will help you find more phrases and establish your reputation.
For information on SEO training course in Kolkata from a SK Web World, please feel free to contact us at the below link.
AVISHEK BHATTACHARYA 08/30/2017 16:36